SS2012 COLLECTION

Scholl presents its new Contemporary SS 2012 collection, will be a real surprise in terms of design, colours and inspirations. The vibrant new look offered by Scholl, a brand that’s been looking after the health and beauty of our feet for over 100 years, comprises a wide variety models with a minimal, refined design, where a blend of urban and natural appeal is expressed through footwear that’s adapted to women’s everyday needs.

With designs mainly – but not exclusively – intended for informal situations, Scholl offers original models that also embody a casual elegance, displaying its vision of the encounter between fashion and well-being, desire and needs, passion and practicality.

The Scholl collection, with the Cork, Wood and Men lines, caters for women and men looking for freedom of movement with no compromises, offering fashionable yet comfortable shoes. The Cork line, with its distinctive cork footbed, reflects all the qualities and values that are firmly rooted in the brand philosophy – harmony and well-being, combined with a natural yet contemporary appeal. Cork is accentuated to create linear, original footwear, complemented by materials that are most suited to expressing the Scholl trends – suede, canvas, varnish and brushed leather with a “worn” effect. Scholl adds three versions to the Cork collection to fulfil the whole range of style demand - wedgies combining comfort with intense femininity, square heels reflecting the dictates of the most recent trends and the high wedge heel, with its sophisticated shape and clever details. The distinctive hallmark of the entire collection is still the unmistakeable Scholl buckle, now joined by a revamped version with ankle strap for even greater practicality and a touch of style.

The Wood line, with its clean appearance and skilful details, adds an element of glamour to the collection. Sandals and clogs of various heights in a variety of fabrics and colours, from sand to grey, dark green to coral, make wood the real star in these refined, rigorous designs. The stand-out models in the Wood line are the select pony versions, providing ultra-chic appeal that enhances every look. But Scholl isn’t just about women. The Men sandals mean that men, too, can enjoy their leisure time with Scholl’s distinctive practicality and style.