SS22 available soon

From quantity to quality

"This sentence captures the essence of the important change in life us women deal within the era we live in. We have noticed that as the years go by, the superficial things in life which were once so favoured, have lost their popularity. We no longer have room in our heads and hearts for things that don’t encourage, touch or uplift us." - L'Avenir.

At L’ avenir they believe that a thoughtful approach to design can change the way people see their world: bringing quality back to every woman’s wardrobe. Signature pieces that give enduring style to create a modern and timeless wardrobe.

Each collection is characterised with easy going styles mixed with timeless shapes and a slouchy fit, dedicated to contemporary women.

L'Avenir designs their pieces for the future.

Designed with intention, from the soul.

The way they work 

Their aim is to make long-lasting investment pieces with a conscious approach. The brand wants to change the industry perspective from fast to slow by creating pieces that can be worn and loved for longer. Building a timeless and meaningful wardrobe.

Their collection is made up of a small number of styles rather then 100 pieces per month. Meaning slower production and small batch drops to be kinder to the earth. 

Collections made with consciousness and respect for every human working in the industry: These clothes were not made overnight. Real humans have worked very hard to make this happen.