COLORFUL STANDARD

SS22 coming soon...

"Our pieces are here for the long run" is the sentence Colorful Standard, a clothing brand with a very clear focus on sustainability the brand uses to qualify their products. 

Colorful Standard is a Danish brand founded in 2017 by Tue Deleuran. An entrepreneur by profession, the brand's founder is not new to the fashion industry. His first venture, Björkvin, a lifestyle access brand whose articles are available in many colors, was launched in 2006.

In 2008 he creates the RTG group, in Portugal. A textile branch dedicated to the production of t-shirts, sweatshirts, and all kinds of pieces.


After a rich history and a strong experience, is founded in August 2017 the label Colorful Standard. The Colorful brand is positioned on the organic cotton segment and displays the will to create an ethical fashion. Indeed, in its Portuguese workshops, the label works with wool known under the name Woolmark®. This term means that the wool is virgin and comes from healthy animals. The promise is also made to produce organic cotton yarn without the use of chemicals or GMOs. That way, the different materials of the brand are eco-responsible.


The other important point is of course the abundant palette of colors on all its wardrobe. The brand loves color and makes it known. The wardrobe ranges from sweaters in shades of ivory, "hunter green", "coffee brown", to "sunny orange", "fleece blue" t-shirts, and "water blue" or navy-blue joggers.


But the central element of the brand, the hidden element, would it not be in the end that it's clothing and very comfortable material. In these troubled times what better than to put on a soft sweater or sweatshirt in organic cotton yarn, warm and cozy. The art of home-wear is honored with Colorful Standard. Colorful home wear with well-made materials and the right size. No more messy jogging suits to go to the bakery. The lifestyle collection can also be incorporated into streetwear and casual wear.