SS22 coming soon...
Established in 2012 by Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman, Daily Paper is an Amsterdam-based fashion and lifestyle brand with a fondness for fusing African heritage aesthetics with contemporary designs. What started out as a lifestyle blog through a shared passion for music, art, and culture, has grown and amplified into an internationally recognized clothing label. Daily Paper has become one of the fastest growing fashion brands out of Europe.
With their common African background, the trio resorts to traditional prints and fabrics on the styles. Focusing on both mens and womenswear, Daily Paper releases two main collections each year containing a range of ready- to-wear garments, fine-tailored pieces and accessories among other capsule collections across seasons.
“CREATE A COMMUNITY OF BELONGING, RATHER THAN EXCLUSION.”
Daily Paper serves as more than just a fashion and lifestyle brand, but is rather the voice of the youth. With the ability to cross borders and unite global communities, we foster a movement of diverse and like minded individuals sharing their passions and celebrating their heritage.
Through creativity and fashion, we aim to inspire and educate the next generation of leaders in order to create a community of belonging, rather than exclusion.
INCLUSIVITY CREATIVITY UNITY HERITAGE: THE BRAND PILLARS
Every step that we take derives from our brand pillars. These are manifested in our brand DNA and are deeply integrated into our culture. We believe that authenticity and inclusion is our compass in bridging a global community of creative entrepreneurs with the next generation through fashion.
Daily Paper - Brand book 2021