NEW AMSTERDAM SURF ASSOCIATION
SS22 available soon
The brand describes itself as follows: A rebellious counter movement challenging the established surf culture lies at the very core of Europe’s New Amsterdam Surf Association.
Amsterdam-based founder and former professional windsurfer Paul Zeper first learned how to windsurf at the age of 14 under typical Dutch weather conditions. Unlike the tropical settings usually associated with surfing, Paul and his surf crew are used to mostly dealing with brown waters, muddy coastlines, cold water temperatures, and lots of wind, but it will never withhold them from practicing the sport they love most. On the contrary, they like the way these conditions leave room for only those who are truly passionate about surfing, no matter the circumstances.
While learning to become a graphic designer, Paul organically started to combine his two passions and began to work on his very own surf brand. The idea of New Amsterdam Surf Association was born. Now resulting in a range of clothes that represent a counter-movement within the established surf culture. This shows in rigid colorways and clean graphics, making its wearers feel united in their collectively shared passion and perseverance.
As they are looking towards responsible steps starting SS22 season, part of their collection will be made from organic cotton. Besides that, all the fillers they use in their puffer jackets and padded items are Repreve®, fibers made out of recycled plastic bottles. For the future, they're looking to work with more and more organic, recycled, and biodegradable fabrics and products. 90% of their packaging that is used for single-use will also be biodegradable. A big step for the brand.