Monar is a real family story: founded by the parents, passed on to brother and sister and meanwhile extended to daughter and friend. In addition to their five successful businesses, Tom & Els also have some private labels that they offer in their own outlets and other multi-brand stores: Sofie’s Choice, Slaye, O’Saturo, Monar and Fiamme. For the production of these collections, Els is responsible for the designs and Tom is responsible for the operational aspect.