Monar is a real family story: founded by the parents, passed on to brother and sister and meanwhile extended to daughter and friend. In addition to their five successful businesses, Tom & Els also have some private labels that they offer in their own outlets and other multi-brand stores: Sofie’s Choice, Slaye, O’Saturo, Monar and Fiamme. For the production of these collections, Els is responsible for the designs and Tom is responsible for the operational aspect.
Fiamme is the only exception. Els's daughter, Elisa Mol, already managed to tie her shoelaces before she could walk. It is therefore no surprise that Elisa, now 22 years old, already has her own shoe label. With its Fiamme brand, it has managed to redeem more than 500 distribution points in Belgium, the Netherlands, Germany, Austria and Switzerland in a short time. Elisa creates all designs herself and has them produced by manufacturers in Italy.